FASHION 'N' FURIOUS

Fashion has the ability to persuade and influence the population. It is not just enough to create a product, it must be marketed to the masses through multi-level campaign platforms. The one common aspect of these campaigns is fashion as it promotes a certain lifestyle associated with the product.

To this point, every now and again, I find myself being truly inspired by unique creative greatness. My latest moment came but one week ago when I found myself being hypnotized by the latest Lexus commercials. This campaign is nothing short of sexy and proves that fashion serves as one of the most influential aspects of yesterday, today and tomorrows marketing landscape.

As technology progresses, society finds itself wants more ways to stimulate the senses. Music and Fashion has the ability to set the tone and capture our interest before we even know what is happening.

Let these images tell the story. And be sure to click on the link below to watch commercials CROWD and COLOR SHIFT followed by the making which gives a further glance into the fashion elements that made this campaign what it is...WHITE HOT!

You can choose to StandIn or you can STANDOUT. The VoKARE Man always stands out!

CROWD - COLOR SHIFT - STANDOUT

http://lexusenthusiast.com/2013/06/13/2014-lexus-is-commercials-color-shift-crowd/

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