Fast-Fashion seems to be the topic of much debate lately however, like most industries, evolution and change is the one constant and as consumers, we always want more and what is new. Retailers like Zara and L.A based retailer Forever 21, have conditioned shoppers to see fashionable apparel on store shelves much sooner than in the past. It may take up to three to four months to get a new item from China whereas in Los Angeles, fast-fashion firms can get the fabric and produce the apparel shipping to retail in five weeks.
In reality, the apparel industry is more than just manufacturing, it is a highly sophisticated industry and Los Angeles with its strength in entertainment and design, is able to maintain its competitive advantage in product design and marketing. In some cases, it is also able to sustain it's manufacturing capacity for the high-value, high-fashion, quick turn-around orders.
L.A's primary strength in apparel design is the amorphous concept of "L.A Style," which is propagated by constant media obsession with Hollywood and entertainment celebrities. The perception of Los Angeles as one of the centers of fashion (along with New York , Paris, and Northern Italy) continues to support the demand for all things designed in and reflective of Los Angeles. Even as L.A loses traditional manufacturing to Central America and East Asia, its reputation as the source of fashion is growing!
Carpe Diem!
Carpe Diem!
Christopher Jozeph
VoKARE
Men's Contemporary Designer
Los Angeles, CA
web: www.VokareFashion.com
twitter: @VokareFashion
contact: info@VokareFashion.com
"The VoKARE Man"...For the man who wants to look put together and still kick some ass.
Classic, Edgy, Perfect!
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